Legends CEO embodies the hustle - The Namibian

2023-03-23 16:25:10 By : Ms. Nancy Wang

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SHELDON Tatchell, founder and CEO of Legends Barbershop, is a true embodiment of the saying 'the hustle was real' as he remembers starting out with only an ordinary plastic chair and a pair of clippers.

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SHELDON Tatchell, founder and CEO of Legends Barbershop, is a true embodiment of the saying 'the hustle was real' as he remembers starting out with only an ordinary plastic chair and a pair of clippers.

Tatchell was one of the speakers at the Night of Inspiration event held at The Catch on Friday evening. Legends Barbershop has over 70 barbershop franchises across South Africa, Namibia, Botswana and Lesotho, and is regarded the best male grooming salon, having won the Africa's Best Barbershop award in 2018. Tatchell, who sat down with unWrap for an exclusive last week, said he grew up in Eldorado Park, a rough neighbourhood to the south of Johannesburg, and started doing hair at 14 years old. But before he eventually took up the clippers full-time, he worked in a bank as an account management consultant and in 2014, he resigned from this job to give Legends a go. “My manager laughed at me and said 'who makes a career out of cutting hair? Who does it, are you crazy?' One thing I want to leave with you today is that whatever dream you have, it is valid. It doesn't matter if you come from a small community where people did not believe in you, or from an impoverished background and there was almost no hope. Nobody will believe in your dream unless you do,” he said. He went around to different barbers to learn new skills, practising at home by giving free haircuts to improve his skill. “I thought maybe I should just try this as a side hustle. So, I started with a plastic chair on the stoep in Eldorado Park, which was all I had, with a clipper. This was in 2011 when I thought let me try it out, and yeah I wondered why people would come to me, why was I so special. I went to other barbers and I saw that what made me stand out was that relationship element that I built with each and every customer,” he said. Tatchell said the made an effort to know his customers and that went a long way in how he grew his brand. Soon more people were coming to his stoep and things got busy. He found a partner and with customers streaming in they had to get in a few guys to assist with the demand for their services. However, he got married in the meantime and when he went on honeymoon he returned to find the shop closed and discovered that his partner at the time had not paid the workers, who then decided not to return to work. “They used to get paid on a daily basis, and even the landlord threw us out, so we had to start over again.” But this did not deter Tatchell, who has not only managed to take over the southern African barber industry but is also planning to join the Franchise Association of South Africa (FASA) as a director and board member. THIS IS ME He calls himself a self-taught barber and entrepreneur who grew up in poverty and who taught himself the values of what it is to be a good person. He also calls Namibia his second home and even contemplates moving here full-time, and he appreciates how Namibians treat each other and visitors. “In Namibia, I can walk around and basically feel at home. When it comes to advice to entrepreneurs, start where you are and with what you have. Invest or use the money you make and invest that in what you are doing and you will build from there. – unWrap.online

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